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Choosing the Right Financial Advisor Can Change the Direction of Your Life
Why wait to retire to live your dreams? Live life to the fullest at every stage with a custom financial strategy created by a highly-qualified, fee-only CERTIFIED FINANCIAL PLANNER™ professional. Give us a call at Personal Financial Planning, LLC to schedule your complimentary consultation. Let's create your financial roadmap together!
Caring For Nest Eggs Since 1994

Denise (Necie) Borroni is a CERTIFIED FINANCIAL PLANNER™ professional and a Certified Public Accountant with over 20 years experience in both finance and accounting for various proprietary and non-profit organizations. She currently partners with Susan A. Martino in their Personal Financial Planning, LLC practice and serves clients in both Mobile, AL and Fairhope, AL.

Sue formed Personal Financial Planning, LLC in 1994 to pursue her interest in helping others as a financial professional. Previously, Sue enjoyed a successful career as a Human Resources professional for a Fortune 500 company and also raised her family. She is a CERTIFIED FINANCIAL PLANNER™ professional and partners with Necie in the practice in both Mobile, AL and Fairhope, AL.
Our Fee-Only Philosophy
Our philosophy is simple. We serve individuals and families with trustworthy custom financial strategies based on your individual goals. We can manage all areas of your finances to build wealth and to plan effectively for long-term success. We get to know you and we can assist you in navigating all of life's transitions with our personal service. We want you to feel safe and secure knowing you can live your best life now and in the future. Because we're fee-only, you never have to worry that you are dealing with a salesperson. Our independence from commissions means we are always working for you.
Our All-Inclusive Services to Grow Your Nest Egg and Keep it Secure
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We Create and Manage Individually Tailored Investment Portfolios
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Conduct Pre-Retirement Planning & Projection
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Tax Planning for Individuals and Businesses
Generate and Manage Income in Retirement
Assist Through Life Transitions such as Marriage, Divorce or Death
Legacy Planning
Life is Beautiful When Your Financial Planner is on Your Side
As CERTIFIED FINANCIAL PLANNER™ practitioners we have a fiduciary relationship with each of our clients. This means we have a legal responsibility to always work in your best interest. When you combine this with our fee-only structure, we become a trustworthy financial advisor, working together to maximize your wealth. See more about this important difference and what it means for you.
Frequently Asked Questions
We understand you'll have questions. We know we're different than the majority of financial advisors you'll encounter. See just how different- and the benefits of those differences- at our FAQ page. Have more questions? Simply contact us for your complimentary consultation.
How does a fee-only planner differ from any other financial planner?
What kind of education does a CERTIFIED FINANCIAL PLANNER™ certificant have?
How do I know I have enough of a nest egg for retirement?
What is your financial planning process for helping me grow and manage my nest egg?
Navigating Your Financial Life Can Feel Complicated. Let Us Help!
We offer a no-pressure complimentary consultation to see if we’re right for each other. Contact us today and we’ll set it up at your convenience.